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Meticulous Sales Follow-up
Too many deals to keep up with? MidFunnel drafts timely, personalized follow-ups that you can send in seconds. Keep your deals moving forward.
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Get an hour back every day
Built for
small but mighty
sales teams.
“It’s a game changer”
Cooper Burrill, Head of RevOps
Follow-ups that convert
Usual
Hey Brian,
Just
checking in to see if there is an update.
Let me know if you have any questions.
Best,
Andy
Andy
With
Hey Brian,
From
what you 've shared, it sounds like data security
is the main sticking point right now and I get it, given
how important it is for your team 's next
steps.
Has the NDA we sent helped address those concerns, or
do we need to dive into anything else?
I 've
got an idea - maybe we set up a call and bring Stacey
and the other stakeholders in, too?
Best,
Andy
Andy
Imagine if you
didn 't
have to spend time...
Knowing when to ping your prospects to keep the deal
warm.
Combing through deal notes to find that one key
nugget.
Scouring LinkedIn for any personal tidbit to build
rapport.
Writing the perfect email that will get a response.
Setting reminders so nothing falls through the cracks.
Managing overdue follow-ups in your CRM.
Imagine if you
didn 't
have to...
Worry about your team 's follow-up habits.
Watch as promising deals go cold.
Sit through deal reviews digging for context.
Chase down reps who miss their sales cadence.
Wonder which deals are progressing and which ones are
stalling.
Stress over missed revenue targets and unpredictable
forecasts.
Dear Closers,
We ❤️ the mid-funnel. It’s where the magic happens, where artistry meets strategy, and where true closers shine.
At MidFunnel, we stand with those who are committed to mastering the mid-funnel. The ones who understand that closing a deal isn 't just about that final handshake, but about every interaction leading up to it. The ones who craft compelling follow-ups, who anticipate objections, and who tirelessly shepherd deals through the pipeline.
You 're the unsung heroes of the sales world. You 're the ones in the trenches, doing the hard work that doesn 't always get recognized. You 're the ones who know that every email, every call, every meeting matters.
And that 's why we 're here. We 're here to empower you and elevate your craft. We 're here to give you the tools you need to master the art of the mid-funnel.
So, to all of you out there, we salute you. Keep doing what you 're doing. Keep building those relationships. Keep shepherding those deals to close. And know that we 're here, standing with you, every step of the way.
Be the greatest closer you’ve ever dared to be.
We ❤️ the mid-funnel. It’s where the magic happens, where artistry meets strategy, and where true closers shine.
At MidFunnel, we stand with those who are committed to mastering the mid-funnel. The ones who understand that closing a deal isn 't just about that final handshake, but about every interaction leading up to it. The ones who craft compelling follow-ups, who anticipate objections, and who tirelessly shepherd deals through the pipeline.
You 're the unsung heroes of the sales world. You 're the ones in the trenches, doing the hard work that doesn 't always get recognized. You 're the ones who know that every email, every call, every meeting matters.
And that 's why we 're here. We 're here to empower you and elevate your craft. We 're here to give you the tools you need to master the art of the mid-funnel.
So, to all of you out there, we salute you. Keep doing what you 're doing. Keep building those relationships. Keep shepherding those deals to close. And know that we 're here, standing with you, every step of the way.
Be the greatest closer you’ve ever dared to be.
Duli & Hesh
Co-Founders, MidFunnel
Intelligent Follow-Up from
Meeting Booked
to
Closed Won
Post-meeting assistant
Meeting completed with Lorenzo. Time to send a
follow-up.
Suggested Templates
Recap and Next Steps
Sales Deck and Info
Just Say Thank You
YOUR TEMPLATES
Add New Template
ADD CUSTOM INSTRUCTION
MISSING CONVERSATION?
Add Context
Hi Lorenzo,
Thanks for taking the time to talk to us today.
Here 's a quick recap of our conversation:
• Your team 's getting held up waiting for developers to make website changes.
• Demand Navigator can free you up to build and manage sites on your own, while keeping things on-brand and secure.
• Our Enterprise version has the teamwork tools and scalability to grow with you.
I 've attached our sales deck with more details. Take a look and let me know if you have any questions.
Excited to see how we can help you work smarter!
Josh
Thanks for taking the time to talk to us today.
Here 's a quick recap of our conversation:
• Your team 's getting held up waiting for developers to make website changes.
• Demand Navigator can free you up to build and manage sites on your own, while keeping things on-brand and secure.
• Our Enterprise version has the teamwork tools and scalability to grow with you.
I 've attached our sales deck with more details. Take a look and let me know if you have any questions.
Excited to see how we can help you work smarter!
Josh
Post-meeting Follow-up
Initiates right after a meeting with a prospect
Follow-Up Assistant
The adjusted proposal was sent to Lorenzo 3 days
ago. It 's time to follow up.
FOLLOW-UP POINTS
Proposal sent 3 days ago
Suggested Tactic
Offer a brief call to discuss the
proposal
Interest in testing POC
Interest in collaboration features
ADD CUSTOM INSTRUCTION
MISSING CONVERSATION?
Add Context
Hi Lorenzo,
I wanted to follow up and see if you had a chance to review the proposal.
I would love to discuss any questions or concerns you might have. Would you be available for a brief call this week to go over the details?
Best regards,
Josh
I wanted to follow up and see if you had a chance to review the proposal.
I would love to discuss any questions or concerns you might have. Would you be available for a brief call this week to go over the details?
Best regards,
Josh
On-Track/At-Risk Follow-up
Initiates for deals that are on-track, at risk or
stalled.
Flux
12pm
Signal Triggered
Posts several new job openings
- Flux posted new job openings for community management and platform development roles
- New job openings are globally distributed suggesting the need for remote collaboration tools
Follow-Up Assistant
Looks like Flux are hiring Web Developers. It
's a good time to follow up.
FOLLOW-UP POINTS
Flux 's web developer recruitment
Suggested Tactic
Acknowledge Flux’s recent
recruitment efforts and position
Demand Navigator Enterprise as the
ideal platform to support their new
web development initiatives.
Interest in testing POC
Suggested Tactic
Reiterate Demand Navigator 's
unique value proposition and how it
addresses Flux 's pain points
in community management.
Interest in collaboration features
ADD CUSTOM INSTRUCTION
MISSING CONVERSATION?
Add Context
Hey Kyra,
I noticed Flux 's been on a hiring spree for web developers on LinkedIn. Looks like you 're really ramping up your web development game!
It got me thinking about our chats on Flux 's community management and scaling challenges. I 'm convinced that Demand Navigator Enterprise could be a perfect fit for your new web dev efforts. It 's got the flexibility and customization options you need to level up your community.
Want to catch up this week and chat about how Demand Navigator Enterprise could help you hit your targets?Let me know!
Cheers, Josh
I noticed Flux 's been on a hiring spree for web developers on LinkedIn. Looks like you 're really ramping up your web development game!
It got me thinking about our chats on Flux 's community management and scaling challenges. I 'm convinced that Demand Navigator Enterprise could be a perfect fit for your new web dev efforts. It 's got the flexibility and customization options you need to level up your community.
Want to catch up this week and chat about how Demand Navigator Enterprise could help you hit your targets?Let me know!
Cheers, Josh
Stalled Deals Follow-up
Initiates when there’s a relevant signal triggered
Product Features
Expertly manage every aspect of sales follow-up
M
acro Recap
Get a complete picture of every deal in seconds.
Integrate your CRM, email, calendar and meeting recorder to
get a real-time snapshot of each deal. Spend more time
closing and less time digging.
M
ethodical Prioritization
Say goodbye to setting manual reminders.
Automatically get prioritized follow-up tasks that ensure
you work on the right deals for the day. Accelerate every
deal through your pipeline.
M
odular Emails
Retain complete control of your message.
Get granular control over each section of your email. Build
contextual follow-up emails that match your unique writing
style.
M
eta Templates
Send personalized emails that read like you wrote them.
Create templates with AI prompts as snippets, making every
section customizable. No more constraints—just limitless
possibilities.
M
ach Speed
Work at the speed of thought.
MidFunnel 's sub-100ms load times let you power through
follow-ups in record time. Less waiting, more closing.
M
otive Signals
Engage with perfect timing.
Monitor your prospect 's online activity to find signs
of intent. Proactively reach out to meet interest with
interest.
Feel the difference
Get Early Access
Sales Manager Benefits
Supercharge your
sales team
sales team
See your entire pipeline in full motion.
With MidFunnel, you 'll have a clear view of which
deals are on track, at risk and stalled. Step in before
it 's too late and guide your reps to keep the
momentum going.
Take complete control of your follow-up process.
Set company-wide follow-up plans for consistent
communication that hits the mark. Never let an
opportunity slip through the cracks again.
Unlock the hidden revenue potential within your
pipeline.
MidFunnel helps you boost conversion rates, shrink cycle
lengths and ensure every deal gets the attention it
deserves. Watch your team 's productivity and
performance soar.
Customer Testimonials
"MidFunnel is the solution sales reps and leaders
have been asking for; a great tool to reduce poor
pipeline management and increase effective follow-up
"
Carol Malakasis
Founder - Market Pull
De-risking sales / GTM strategy / Coached 100+ YC
founders and Sales teams to their first $1M ARR and
Series A / 2 exits
"I 've started several companies but have
never seen a sales team who didn 't struggle with
"the mid-funnel problem." I 'm glad to
see a great team is tackling the problem, and the
solution looks great."
Michael Wolfe
Co-founder | Gladly
Raised several hundred million of capital / Two
successful acquisitions and one IPO / Writing a book
for founders at uninvent.co
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"MidFunnel keeps us perfectly in sync with our
prospects, ensuring every follow-up is timely and
impactful. It’s a game-changer for staying proactive,
particularly with small but mighty sales teams!"
Cooper Burrill
Head of RevOps | Cacheflow
Building Cashflow at Cacheflow (Acquired by Hubspot)
/ Advisor / Angel Investor
December 18, 2024
Doing the hard things to make selling smooth at
MidFunnel
Why centralizing sales context is the most
challenging—and crucial—problem in B2B sales
Written by
Shavin Peiries
October 29, 2024
Fortune is in the Follow-up
Time is the silent killer of deals. Follow up is your
Swiss Army knife to win Sales in 2024-2025.
Written by
Dulitha Wijewantha